What we believe
- Every number should come from a measured answer, with its sample size.
- A change is only a change when it beats run-to-run noise.
- Advice should follow evidence: rank for the searches the AI runs, get cited by the sources it trusts, answer directly. Not keyword stuffing, not promises.
Who we are
Sightings is built and sold by Zaiq, a software studio in South Africa. Payments run through Paddle, our merchant of record. Read the methodology, the privacy policy and the terms.